Lead Follow-Up

90-Day AI Follow-Up That Converts
Cold Leads Into Booked Appointments

Most businesses give up after 1–2 follow-ups. Our AI runs 12–15 personalized touchpoints over 90 days — and stops the moment a lead replies, routing them straight to booking.

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12–15
Touchpoints Per Lead
10–15%
Cold Lead Conversion
90 Days
Sequence Coverage
Sequence Logic

Intelligent Follow-Up That Feels Human — At Scale

Every message in your follow-up sequence is personalized using the lead's name, business context, and where they are in the buying journey. The AI knows the difference between a Day 1 lead and a Day 60 lead — and adjusts tone accordingly.

The moment a lead replies to any message, the entire sequence stops and the AI routes them directly to your booking flow. No more awkward double-messages or leads responding to automated texts nobody reads.

  • 12–15 personalized touchpoints over 90 days
  • SMS and email channels — meet leads where they are
  • Auto-stop when lead replies — no spam, no annoyance
  • Database reactivation for stale leads you'd written off
  • Reply detection routes directly to booking sequence
// 90-day follow-up sequence
Day 1 → "Hi [Name], still thinking about your roofing estimate?"
Channel: SMS | Status: Delivered ✓
Day 14 → Value message — "3 signs your roof needs attention"
Channel: Email | Status: Opened ✓
Day 30 → Social proof — "We just finished a job in your area"
Channel: SMS | Status: Delivered ✓
Day 60 → Urgency — "Storm season is coming..."
Channel: SMS | Status: Delivered ✓
Day 62 → Lead replied: "Actually, yes — let's do this"
✓ Sequence stopped — routing to booking
The Process

From Cold Lead to Booked Client — Automatically

Five steps that run in the background while you focus on the work.

01

Lead Enters the System

A new lead arrives from any source — web form, inbound call, paid ad, or manually imported. Their contact details and context are logged in your CRM automatically.

02

Sequence Starts

The AI selects the right follow-up sequence for this lead type and begins the 90-day program. Day 1 message fires within minutes of contact — while the lead is still warm.

03

Personalized Messages Delivered

Each message is personalized with the lead's name, their specific inquiry, and stage-appropriate content. Messages rotate between SMS and email to maximize open rates and stay top-of-mind.

04

Lead Replies

When the lead engages — at Day 1, Day 30, or Day 88 — the sequence stops instantly. No more robotic messages to someone who's already interested. The AI pivots to a real conversation.

Use Cases

Turn Your Dead Lead List Into Booked Revenue

Every business has leads that went cold. Our sequences quietly re-engage them over 90 days.

🏗️

Roofing Estimate Follow-Up

Homeowners request an estimate then go quiet. The 90-day sequence stays in touch with seasonal urgency messages — and converts 12–15% of those silent leads into booked jobs.

🏡

Real Estate Lead Nurture

Buyers and sellers rarely act immediately. Long-horizon nurture sequences keep your name front-of-mind until they're ready — often 60–90 days after their first inquiry.

📋

Insurance Quote Follow-Up

Prospects compare multiple quotes and delay decisions. Strategic follow-ups with value-adds — coverage tips, rate changes — keep you positioned as the obvious choice when they decide.

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Stop Losing Leads Who Were Ready to Buy

Book a free call and we'll show you how many leads in your database are still convertible with the right sequence.

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🛡 30-Day Results Guarantee — We Deliver or You Don't Pay