Case Study 🏠 Roofing

Roofing Company Closed 3x More Leads After Storm Season

Summit Roofing was drowning in storm-season leads with no system to follow up fast enough. NovaOps AI deployed instant lead response and a full CRM pipeline — and they tripled their close rate in a single season.

Client: Summit Roofing | Owner: Mike D. | Timeline: Storm season (6 weeks)

A regional roofing company in the Midwest with 8 crews and a reputation for quality — but no system for capturing and following up with storm-damage leads before competitors beat them to it.

Results at a Glance

Close rate vs. prior storm season

$180K

New revenue generated that season

5 min

Average lead response time

Leads dropped or forgotten

The Challenge

Storm Leads Pouring In — And Slipping Away

When a major hail storm hit, Summit Roofing got hundreds of leads. But with no automation, they couldn't respond fast enough — and competitors with faster follow-up were winning the jobs.

🌩️

Overwhelmed by Storm Leads

After major hail events, lead volume spiked 10x overnight. The office team couldn't handle the call volume. Leads sat in voicemail and contact forms for days while competitors called them first.

🐌

Slow Follow-Up Loses Jobs

In roofing, speed wins. Research shows the first contractor to respond gets the job 78% of the time. Summit was often 4–6 hours behind — arriving after a competitor had already shaken hands.

📋

No CRM Pipeline Visibility

Leads lived in spreadsheets, notepads, and sticky notes. There was no unified view of where each prospect stood — so deals fell through the cracks and opportunities were double-contacted or forgotten entirely.

The Solution

Instant Lead Response + Smart CRM Pipeline

We built Summit Roofing a complete storm-season lead engine — so every inquiry got an instant response and every deal was tracked automatically.

Instant Lead Capture & Response

Every web form, Facebook Lead Ad, and inbound call trigger an automated AI response within 60 seconds — introducing Summit by name, acknowledging their damage concern, and offering to schedule a free roof inspection the same day.

AI Follow-Up Sequences (SMS + Email)

Leads who didn't respond to the first message entered a 7-day AI nurture sequence with 5 touchpoints. Messages referenced the specific storm event and offered social proof — before a live salesperson ever got involved.

CRM Pipeline — Full Visibility

Every lead was automatically assigned a pipeline stage: New, Contacted, Inspection Scheduled, Proposal Sent, Closed. The team could see every deal at a glance — eliminating dropped leads and giving managers a clear forecast.

Post-Job Review & Referral Automation

Once a job was marked complete, an automated follow-up went out requesting a Google review and a referral. Within the season, Summit gained 45 new reviews and 12 referral jobs directly attributed to the automation.

The Results

3x More Deals Closed. $180K New Revenue. Zero Leads Dropped.

Close Rate Increase

$180K

New Revenue

5 min

Avg Lead Response

Leads Dropped

"Last storm season we left easily $100K on the table because we couldn't keep up. This year, every lead got a text back within minutes. We closed three times the jobs and I barely had to change how my team operates. The system just runs."

Mike D.

Owner, Summit Roofing

"I used to spend 3 hours every morning just calling back yesterday's leads. Now that's automated. I spend my time actually meeting homeowners and closing jobs instead of playing phone tag. Game changer for our operation."

Brandon K.

Sales Lead, Summit Roofing

Services Used in This Engagement

Win More Jobs

Ready to Close 3x More Leads This Season?

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